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General questions about the technology

Augmented reality is the computer-based extension of one's own perception of reality. It combines the natural perception of people with computer-aided elements by projecting virtual content into the real environment via a mobile device. The term Mixed Reality (MR) is also used synonymously.

Virtual reality is the representation and simultaneous perception of a real situation in a computer-generated environment. Special glasses are used to implement the experience.

XR as an abbreviation for "Extended Reality" or also "Cross Reality" refers to the blending of digital and analog worlds and is often used as an umbrella term for the immersive technologies Augmented Reality and Virtual Reality. While AR is an extension of the real world, VR encompasses purely virtual worlds.

The use of immersive technologies (such as augmented and virtual reality) creates virtual content that is close to reality. An immersive experience is therefore understood as immersion in virtual worlds and interaction with digital elements.

CAD (Computer-Aided Design) is a technology that is used, for example, in the digital design of a product. CAD data is also used for 3D modelling and 3D printing.

A rendering is a digitally created, three-dimensional object. This is provided in the rendering process with surface reflections and light irradiations, so that products have an appropriate effect online. Thus, a rendering is considered the preliminary stage of a 3D model.

A 3D scan from rooom makes it possible to use an app to easily capture real objects with the camera of a mobile device and turn them into a 3D model.

A 360° tour is based on a scan of real rooms or buildings by a 3D camera. This creates a virtual twin of the object, in which you can freely move and look around as in a tour.

A virtual or digital event takes place completely online and is therefore not bound to a physical location. A virtual event is realized with tools such as an event platform, live streams, 3D presentation and modern communication tools.

A hybrid event combines a face-to-face event with digital elements, such as live streaming, virtual networking and 3D exhibits. This means that the content of the event is not only available at the event location and date, but also via the Internet, regardless of location and time.

A virtual or digital showroom is an exhibition space on the Internet. With rooom, virtual showrooms can be created individually as a 3D environment and equipped with 3D models.

Our experienceCloud is based on a Software-as-a-Service (Saas) model. This means that customers sign up for a subscription and pay a monthly fee to use rooom's software. This gives them access to a web-based platform for creating, managing, editing and publishing 3D content. The exact scope of services varies depending on the package booked.

Questions about the use of experienceCloud

To move around the virtual space, you can use the arrow keys, the mouse or your touchpad - depending on your device.


Look around

Left click & drag


Arrow keys or double click on the floor


Click on objects


Look around



Hold pressed


Tap objects

Tip: Call up the question mark in the bottom right corner of a 3D viewer for further navigation instructions.

Our 3D viewers can be called up on any digital device via the browser. Once your 3D data is in our system, it can easily be displayed in virtual reality and augmented reality.

Our platform runs web-based on all devices, without installation. To view the 3D content, for example when visiting a virtual trade fair or showroom, all you need is a up-to-date browser and a stable Internet connection. We recommend using the browsers Google Chrome and Mozilla Firefox.

You also need a user account to edit the content, unless you use the Space Configurator. The Space Configurator is web-based and does not require an account.

For the use of Virtual Reality you also need a common VR system.

For Augmented Reality projections a smartphone or tablet with camera access is required. Our AR applications are supported by the following devices/operating systems:

  • iPhone model from 6S
  • iPad model from 5
  • iOS from version 12
  • Android from version 8.0 with ARCore 1.9 support

The security and trust of our customers are particularly important to us. This concerns on the one hand the handling of personal data and on the other hand the security when using our experienceCloud. In our privacy policy we inform you in detail about the handling of your personal data.

Questions about 3D models

3D models can be easily created on rooom by 3D scan, from photos or, if available, also from CAD data or other available 3D data.

3D object data (for example in CAD format) can be easily uploaded via the menu item Objects. This applies to floor plan data of real estate as well as to product data. After the system has processed the data, you have the possibility to walk through and adjust the rooms.

If you already have 3D data, you can upload it directly to our experienceCloud. It is important to note that there are many different standards in the world of 3D content. Fortunately, with rooom you have a flexible partner at your side who can handle most formats well. All parametric (CAD) and non-parametric files can be used by you without any problems. These will then be converted or prepared as required. For 3D models, the data formats .obj and .stl as well as .step are particularly suitable. In addition, .glb, .gltf, .fbx, .ply and .dae are also supported.

If you do not have 3D data available, you can also create a series of images and upload them. Take at least 20 - 60 photos from different heights (depending on the size of the object), with which every single angle of view on the object is covered. The object should be neutrally lit, without strong shadows and without flash. A special camera is not necessary, but better photos will result in a better 3D model. Ideally, you should use a high-quality camera and pay attention to the exposure and sharpness of the photos. Finally, upload the series of pictures in JPG format to the platform. The system then compiles the images and generates a 3D model. If post-processing is necessary, you can contact our experts and receive a cost estimate.

The size of a 3D model depends on its complexity. An object with low complexity, such as a lamp, has a size of only about two MB. For comparison: a smartphone photo is about three to five MB in size.

Whether it's a showroom or an exhibition booth: Our creative experts will be happy to assist you in creating and setting up your 3D object. Of course, we also create professional 3D models individually according to your wishes.

Questions about the display via 3D Viewer

A 3D space is a 3D model of a room that can be created on our platform and forms the basis for many of our solutions. You can move freely in the virtual rooms and furnish them with various elements from our catalog. You can also add your own 3D models.

A 3D viewer is a medium for spatial representation of objects as 3D models in the form of a public link. A 3D viewer is necessary to not only view the 3D models and spaces on our platform, but also to embed and publish them on your own website. At rooom we differentiate between 3D Product Viewer and 3D Space Viewer.

A 3D Product Viewer is used to visualize a single object such as a guitar. The 3D model can be viewed from all sides and can also be displayed in augmented reality.

A 3D Space Viewer, on the other hand, is used to visualize a virtual environment such as a showroom. Within this environment 3D objects can be placed individually, for example as a 3D product viewer. Links and multimedia content can also be used in the 3D Space Viewer.

A 3D configurator makes it possible to vary 3D models and to adjust details, such as the colour, by yourself.

The Space Configurator is a tool for the individualization of predefined spaces, which is used, for example, for the customization of exhibition booths. In this way, the contents can be exchanged and colored individually. However, no objects can be added or moved.

Multimedia content can be integrated into our 3D spaces, for example advertising materials for company presentations at digital events or in a virtual showroom. You can also add 3D models of your products to your space or showroom easily via Objects. The following technical requirements apply:

  • Images: JPG or PNG
  • Videos: MP4, max. 30 MB and/or embedding URL from YouTube and/or Vimeo
  • Brochures: PDF, max. 20 MB or 100 pages
  • URLs: embeddable HTTPS websites

Our 3D product and space viewers can be easily embedded on your website like a YouTube video or shared via email or social media. To integrate a 3D viewer into your website, simply add the embed code via iFrame to the HTML code of your website.

The integration of 3D content into a shop system is easier than ever before with rooom. Through API interfaces and plugins, the integration into existing online shops is also possible without any problems.

Due to the small size and embeddability of our 3D models, the loading time of your website or online shop remains fast even with 3D content.

  1. Open our 3D Product Viewer with a mobile device (smartphone or tablet) to view the corresponding 3D model in Augmented Reality.
  2. There, all they have to do is tap the "AR" button in the bottom right corner and allow access to your device's camera.
  3. Now point the camera at a flat background, for example the floor, to place the object.
  4. Drag and slide with one finger to move it as you want. Use two fingers to zoom in or out on the object.

Alternatively, you can open the 3D model via the desktop and click on the "AR" button. Now you will be shown a QR code that you can scan with a mobile device to get the AR projection. Depending on the device, you can scan the QR code either with a corresponding scan app or directly with the camera.

Open our 3D Space Viewer and use VR glasses or headset to enter the virtual reality mode. Alternatively, you can open the 3D Space Viewer with your smartphone and use mini-VR glasses to view the virtual space in VR.

Questions about prices and booking

You can create a permanently free account to create your own 3D Spaces on a trial basis and get to know our platform. 3D Product and Space Viewer can be tested free of charge for 14 days with a business test account.

For the realization of your 3D dreams, several packages with monthly subscriptions are available. Each package gives you the opportunity to present yourself and your product range in 3D, AR and VR to different extents. Starting with the Basic package, you can incorporate 3D models into your website and publish them. But you can also request customized solutions from us.

Subscriptions can be cancelled at the end of the agreed term. The period of notice depends on the contract.

The subscription contracts cover a period of between one month, 12 months and 36 months.

If you do not cancel the contract, it will be renewed automatically.

You will receive an invoice. The amount can be billed either annually or monthly. However, if you pay annually, the total amount is less.

There is the possibility to get discounted conditions if you integrate us as a partner, for example if you communicate your virtual event as powered by rooom. Detailed information is available on request.

Just call us on weekdays from 9 am to 5 pm at +49 3641 5549440 or send an email to [email protected].