3D renderings

Your product as a "digital double": Present your customer with a photo-realistic 3D experienceTest for 14 daysContact us now
You want to save yourself expensive and time-consuming product photography, but do not want to make any concessions in image quality? You still want to maintain the recognition value of your brand? Then get into digital marketing with impressive 3D graphics and image worlds.

What is a 3D rendering?

Meaningful product images are essential for the sale of products. With several variants, the costs for professional product photos can quickly skyrocket. With 3D renderings you save costs and present your products in the best light. A rendering is based on a three-dimensional replica, which is provided with the appropriate surface and lighting. With a 3D program objects are transformed into a 3D model and can be inserted into any location and scenery. Shape, material, colour and light can be adapted and subsequently changed with our rendering software.
Rendering 3D printer

So it is possible to present your product in several variants, even if it is still a prototype. High-end renderings are amazingly similar to conventional product photographs, allowing you to retain or completely redefine the visual language and branding of your brand.

To create a rendering you only need 3D data of the object. If you do not have your own 3D models you can create them yourself with the help of rooom or have us create them for you. This is made possible by 3D scan, 3D modelling or even a reconstruction based on existing images.

Application areas for 3D product images

Furniture and furnishing industry

Present furniture, kitchens and furnishings in atmospheric and realistic sceneries with a Interior Rendering. Perfect for online shop, catalogue and Co.

Automotive and aviation industry

Customers and fans of your brand can hardly wait for the launch of new models: Present your production processes in the form of photorealistic 3D visualizations on your website.

Architecture and real estate industry

As a real estate agent or architect, you can present your real estate and construction projects with an Architecture Rendering even before construction begins. We provide precise and professional views of your real estate, building documentation and floor plans.

Industry and trade

Numerous companies in industry and trade benefit from the advantages of Product Rendering, for example in e-commerce, on a website or in print format.

Alternative to the
classic photo shooting

Product photos for glass objects are difficult to take. Due to reflections and light reflexes it is extremely complicated to obtain aesthetic photos, for example for a catalogue or online shop. A product rendering is the solution! With our 3D software, light reflections and surfaces can be individually adjusted to show the object "in the best light". The product design comes to the fore.

3D product image Smartphone cover

How to create a rendering

Step 1

Preparation

Before we get started, we first need object photos, sketches or floor plans (ideally also 3D data such as CAD, FBX or OBJ) of the product we want to visualize.

Step 2

Modeling

You don't have any 3D data yet with which we can start? No problem. We reconstruct your data using our 3D software and model the rough geometry from simple bodies and surfaces. This way we create a two-dimensional image with light reflections and realistic surfaces.

Step 3

shading

Here we give your 3D model the desired colours, structures and materials. Everything should be reproduced as realistic and detailed as possible. For this we need appropriate product samples, for example for materials on the surface of your product (fabrics, wood, metals). A creative process in which everything is possible!

Step 4

Light

Now we let your product shine in the best light. To do this, we place suitable light sources in virtual space and adjust all settings adequately until we can make the first test renderings.

Step 5

Rendering

It's time for the pickle! Color values are calculated for each individual pixel point, taking into account all light, space and texture specifications. The digital twin of your product is created!

Advantages of 3D renderings

Best
Picture Quality

Our powerful rendering software provides sharp graphics with absolutely no quality difference to a "real photo".

Authentic

Your product can be placed in any imaginable environment and can be presented from all perspectives (e.g. cross sections). This makes what is shown appear real and tangible. All 3D renderings are freely rotatable and adaptable in shape, colour, material and light.

Innovative

In today's fast-paced world, exciting and continuous content is more important than ever before. We capture your prototypes, products or real estate before they are on the market to create anticipation for your customers.

Flexible

The production of our 3D renderings is - unlike a classic photo shoot - independent of time, place and weather. And best of all: All animations can be changed and adapted afterwards.

Interactive

The 3D model of your product can of course also be reused for other projects such as virtual reality, augmented reality or 360° views. Let us advise you!

Discover our solutions!

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