What is a 3D rendering?
Application areas for 3D product images
How to create a rendering
Before we get started, we first need object photos, sketches or floor plans (ideally also 3D data such as CAD, FBX or OBJ) of the product we want to visualize.
You don't have any 3D data yet with which we can start? No problem. We reconstruct your data using our 3D software and model the rough geometry from simple bodies and surfaces. This way we create a two-dimensional image with light reflections and realistic surfaces.
Here we give your 3D model the desired colours, structures and materials. Everything should be reproduced as realistic and detailed as possible. For this we need appropriate product samples, for example for materials on the surface of your product (fabrics, wood, metals). A creative process in which everything is possible!
Now we let your product shine in the best light. To do this, we place suitable light sources in virtual space and adjust all settings adequately until we can make the first test renderings.
It's time for the pickle! Color values are calculated for each individual pixel point, taking into account all light, space and texture specifications. The digital twin of your product is created!
Our powerful rendering software provides sharp graphics with absolutely no quality difference to a "real photo".
Your product can be placed in any imaginable environment and can be presented from all perspectives (e.g. cross sections). This makes what is shown appear real and tangible. All 3D renderings are freely rotatable and adaptable in shape, colour, material and light.
In today's fast-paced world, exciting and continuous content is more important than ever before. We capture your prototypes, products or real estate before they are on the market to create anticipation for your customers.
The production of our 3D renderings is - unlike a classic photo shoot - independent of time, place and weather. And best of all: All animations can be changed and adapted afterwards.
The 3D model of your product can of course also be reused for other projects such as virtual reality, augmented reality or 360° views. Let us advise you!
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