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Meet our team: HANNOVER MESSE | 31. March - 04. April 2025

Meet our team: HANNOVER MESSE | 31. March - 04. April 2025

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With AR & VR to the new youth leisure area 06/05/2025

With AR & VR to the new youth leisure area

Digital participation: young people are actively helping to plan the redesign of their leisure space using AR and VR technology.

ZHAW-IAP brings Learning & Development into the virtual world 05/28/2025

ZHAW-IAP brings Learning & Development into the virtual world

Metaverse as a learning environment: With rooomSpaces, the IAP at ZHAW shows how companies can redesign interactive training.

How interactivity brings virtual spaces to life 05/15/2025

How interactivity brings virtual spaces to life

Why interactivity is so important in virtual spaces and how our features can improve the user experience.

3D product images – creative and versatile 03/26/2025

3D product images – creative and versatile

3D product images are a more flexible alternative to conventional photos. Find out here about the advantages of 3D product photos.

Avatar in Rohde & Schwarz Atrium 3D Space 02/17/2025

The smart onboarding journey at Rohde & Schwarz

Hybrid onboarding in the Metaverse: Rohde & Schwarz shows how technology makes global onboarding interactive, scalable and sustainable.

The rooom Year 2024 12/29/2024

The rooom Year 2024

2024 brought innovation, success and exciting events at rooom. Discover the highlights that shaped our year!

Virtual showroom for digital product presentation 11/27/2024

The digital showroom as a stage: how to make your product shine

Use your digital showroom as a stage and make your product shine in six steps - for an unforgettable customer experience.

premium audio products from Nubert in 3D and AR by rooom 11/21/2024

Nubert's speakers in AR: e-commerce on a new level

Learn how Nubert increased clicks by over 400% and revolutionized the online experience for its premium audio products with 3D and AR.

Virtual Reality vs. Augmented Reality 10/23/2024

Virtual Reality vs. Augmented Reality: What are the differences?

What is the difference between AR and VR? Read here how you can leverage both to benefit your business.

Customer Journey Isographic with 3D & AR 09/12/2024

Rethinking the stages of the customer journey with 3D & AR

Through the customer journey with immersive technologies: How to integrate 3D & AR into your marketing strategy.

Avatars in a Metaverse school 09/03/2024

Digital Classroom: School in the Metaverse

What will the classroom of the future look like? We take a look at digitalization concepts for schools.

Is the Metaverse dead? 08/14/2024

Is the Metaverse dead?

Many consider the metaverse to be overrated. But innovations offer companies new opportunities. Discover why the metaverse is more than just a trend!

B2B vs. B2C Metaverse Strategies 08/08/2024

Metaverse strategies: B2B and B2C in the spotlight

Business and consumer applications pursue different goals and strategies. We explain what is important when choosing the right tools.

WebXR: The future of immersive web experiences 07/10/2024

WebXR: The future of immersive web experiences

Discover the possibilities of WebXR! This technology combines VR, AR and MR directly in the web browser and revolutionizes your digital experiences.

Employer Branding: The Metaverse at Blum 06/19/2024

Employer Branding: The Metaverse at Blum

Recruiting enters a new dimension. Read this to understand the role of the Metaverse in the efforts to overcome the shortage of skilled workers.

Digital didactics: virtual worlds, real successes 06/11/2024

Digital didactics: virtual worlds, real successes

Make your company's learning journey even smarter! Here we show you how Metaverse and Learning complement each other efficiently.

 3D Pipeline: From Data to 3D Content 06/03/2024

3D Pipeline: From Data to 3D Content

Why are 3D models five-dimensional? And what’s the secret behind our 3D pipeline? Take a look inside the engine room of the rooom platform.

Furniture in 3D and AR 04/09/2024

Virtual Furniture – The impact of immersive technologies

3D & AR offer the furniture industry new chances to create customer experiences, boost sales, and foster sustainability. More about the benefits.

Darstellung eines Digital Sales Rooms in 3D 04/02/2024

Digital Sales Room: Innovation in Sales & Service

Both sales teams and customers benefit from a digital sales room. Find out what it can look like.

Experiential marketing with immersive technologies 03/27/2024

Experiential marketing with immersive technologies

The trade fair season is just around the corner. We explain how 3D, AR and VR are opening up new horizons in experiential marketing.

Virtual Festival SMS.XR with dancing avatars coming out of a monitor 03/21/2024

SonneMondSterne: Festival Worlds in XR

The SMS Festival has upgraded its website with an immersive 3D experience. Read how this led to a 100% increase in traffic.

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