Anonymization of personal health data through the creation of digital avatars in medicine and care


Project overview

The AVATAR project focuses on the anonymization of personal health data for usage in scientific research by creating digital avatars from a decentralized data pool. These avatars, based on human data that cannot be traced back to individuals, enable data protection-compliant research and innovation in the healthcare sector. The aim is to harness the previously inaccessible potential of digitalization through new anonymization approaches and event-related data donation consents.

Avatars as drivers of innovation in medicine & health

Health data is needed to develop new medical solutions, healing methods and innovative healthcare products. This includes, for example, disease patterns, medical histories and fitness data. A lot of existing health data is personal and cannot be used due to data protection regulations. In order to use this data for research nevertheless, it is to be anonymized and transferred to digital avatars.

rooom AG is contributing its specialized knowledge and technologies in the areas of metaverse and 3D visualization to the AVATAR project. With advanced digital platforms, rooom shows how health data can be presented and used in a visually appealing way in a virtual 3D world. We explore innovative uses for this data that both support research and provide patients with deeper insights into their health information. Particularly important is the inclusion of game-like elements and incentive systems in the metaverse to encourage people to provide their health data. Great importance is attached to data security and compliance with data protection regulations. By combining technical expertise and creative approaches, rooom can make a significant contribution to making the metaverse more useful and informative for health research and patient education. It serves as a bridge between the digital and real world in a way that is both fascinating and practically valuable.

The project consortium

The partners involved in the AVATAR competence cluster alongside rooom AG:

  • medways e.V., Jena (as network coordinator)
  • InfectoGnostics Forschungscampus Jena e.V.
  • ITnet Thüringen e.V., Erfurt
  • ISMA AG, Sonneberg
  • Ernst-Abbe-Hochschule Jena
  • Navimatix GmbH, Jena
  • Friedrich-Schiller-Universität Jena
  • SRH Wald-Klinikum Gera
  • DLR e.V., Köln
  • Fraunhofer IOSB, Ilmenau
  • Königsee Implantate GmbH, Allendorf
  • Technische Universität Ilmenau
  • Universitätsklinikum Jena
  • Fraunhofer IDMT, Ilmenau
  • Data In Motion Consulting GmbH, Jena
  • LIEBENSTEIN LAW - Kanzlei für Wirtschaftsrecht, Frankfurt am Main

At the end of the project, the solutions and concepts researched will be demonstrated under realistic conditions in a collaborative real laboratory (Open Science Lab) and made accessible to interested members of the public.

Key objective

The core objective of the AVATAR project is to enable data protection-compliant research by creating digital avatars from personal health data.


The AVATAR joint project is funded by the Federal Ministry of Education and Research (BMBF) and financed by the European Union - NextGenerationEU.

Project information

Research field

Research focus
Anonymization of personal health data through the creation of digital avatars

Project partner
AVATAR project consortium

Project duration

Financial support
European Union & Federal Ministry of Education and Research (BMBF)

Funding amount
9.95 Mio. EUR

Funding code

Related links

Contact person

Tilmann Söffing
Project Lead
rooom AG

Phone: +49 3641 5549440
E-mail: forschungsprojekte@rooom.com