Step 1 |
Concept
Develop a clear strategy and define your goals. Think about how you want to interact with your target group in the metaverse - for example through virtual showrooms, exclusive events or directly in your online store.
Why you should start with
metaverse marketing now
- Content is key: Create new content that provides added value for your target group.
- Support sales: Demonstrate how your products and solutions work even more convincingly.
- Increase loyalty: 3D & Co. allow you to convey content even more emotionally and improve customer retention.
- Understand customers: Gain valuable insights into user behavior thanks to special tracking options for 3D spaces.
How to leverage metaverse marketing
Best practices
Virtual showrooms
With a virtual showroom, you can present your brand and products in a digital 3D environment. Customers can interactively discover, test and even customize products, making the shopping experience more exciting and personal. These digital spaces make it possible to reach a global target group and set new standards with visual storytelling. The medical technology brand BD, for instance, is using a virtual laboratory as a showroom to present all the highlights of its products to B2B customers.
3D & AR on websites
By integrating 3D and Augmented Reality (AR) elements on your website or e-commerce store, customers can view products in an 360-degree view and virtually project them into their own environment. Indicators and animations of the 3D models invite customers to take a closer look at the product, “play” with it and spend more time on your page. This not only has a positive impact on the purchasing decision thanks to the interactive and realistic form of presentation, but also results in higher interaction rates and minimizes returns in e-commerce.
Exclusive events
In the virtual space, you can not only host trade fairs and conferences, but also concerts, fashion shows and product launches. These virtual events make it possible to reach a large audience worldwide, regardless of physical restrictions. Your guests can interactively participate in the event via their avatars, which increases engagement and brand loyalty. The SonneMondSterne festival, for example, offered exclusive virtual DJ shows for the 2023 ticket release, which increased website traffic by 100%.
Immersive advertising campaigns
Advertising with immersive elements goes far beyond conventional banners and QR codes. Interactive campaigns in which people take part in games and challenges as well as special missions encourage a deeper engagement with your brand. This type of marketing creates unforgettable experiences and strengthens the emotional bond with the brand, which increases customer loyalty in the long term. “Try before you buy” campaigns from furniture stores such as Porta or Ikea used AR to allow customers to virtually place pieces of furniture in their own home before buying. Augmented Reality & Co. also boost reach and create viral content on social media.
What our customers say
rooom's 3D platform enabled us to take a quantum leap in marketing.
Martha Drayer
Sales & Marketing
plating electronic GmbH
With the virtual showroom, we can not only present our portfolio in an innovative way, but also tell the story of our product solutions.
Dr. Stefan Waltering
Product Manager Cell Analysis
BD
Interactive 3D products give our customers a user-centric experience on our website and reflect our forward-thinking image.
Marketing
Homematic IP
The advantage of virtual 3D spaces is the ability to create entirely new creative concepts without any limits.
Philipp Helmers
SonneMondSterne Festival
Metaverse marketing: How to get started
Getting started with metaverse marketing is easier than you think. Here's how to get off to a successful start in the digital world:
Step 2 |
Create an account
Set up your account on the metaverse platform rooom. The platform offers different plans, so choose the one that best suits your goals.
Step 3 |
Choose your template
Ready-made, pre-configured spaces (templates) help you to set up your virtual space quickly and efficiently. Choose a template that matches your brand and improves the user experience of your target group. How about a futuristic showroom or a training environment on the beach?
Step 4 |
Branding
Design your virtual space to align with your brand. All visual elements, from the colors to the logo, should be synchronized with your brand. Take the opportunity to integrate your branding into interactive elements, avatars and 3D objects to create an unforgettable and authentic brand experience.
We support you with concept & implementation
Request a free consultation with our metaverse marketing professionals.
Want to get started right away?
If you already have a marketing concept, you are ready to go and can directly sign up on the platform.
The tools for effective metaverse marketing
Digital sales rooms & showrooms
Brand world, walk-in store or interactive exhibition: With rooomSpaces you can set up your own virtual spaces quickly and without the need for coding skills.
3D product visualization & AR
rooomProducts is the ultimate tool for presenting your products in an interactive 3D view on your website. Augmented Reality brings the product virtually to your customers' homes.
Events in the metaverse
The event platform rooomEvents is the right choice if you are looking for more than just a virtual space, but also a complementary program, networking and participant management.
10 Key Factors for Success in Metaverse Marketing
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