AR Portal - Icebreaker for Sales & Marketing

rooom Team AR Portal
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With the AR portal, rooom offers a completely new tool for linking the real world of customers with the virtual world of a supplier. The analog portal offers great advantages in retail and at the trade show booth.

While the experts are still thinking out loud in blogs and lectures about how companies can use Web 3D in the future, there are already ingenious solutions and tools in practice. One of them is the rooom AR portal. This ingenious invention turns the entry into the metaverse for customers into an exciting moment with a touch of science fiction. Best thing about it, all it takes is a smartphone or tablet.

Web 3D on the rise

In online stores, on websites, at online events and also in the real estate industry, 3D content is becoming more and more popular. Customers can view products in 3D and augmented reality (AR), real estate tours can be held virtually, and some industry plants are already being planned online in 3D. What is still expandable is the linking of virtual content with the real world.

The purpose of an AR portal

Here, the classic QR code is still the best option the market has to offer in many areas. It is captured as a marker for a specific content via mobile device and enables AR content to be inserted into the image of the real environment on the smartphone display. So it looks like an object is right in front of you. 

With the rooom AR portal, we offer a new solution. While users still have to capture a marker on a sign at the bottom of the portal via tablet or smartphone, they then don't just access a flat website. Instead, a view of a Corporate World, a Learning Area or an Event Location opens up on the other side of the portal. Like in the sci-fi series Stargate, you can now "walk into" them and look back into the real environment as well. And we are also already developing solutions for a markerless AR application.

What is Web 3D?

Simply explained, the Web3D is the evolution of the flat internet as we knew it before. Thanks to plug-ins and modern 3D-capable graphics cards, almost every Internet user can now experience content in 3D. Surfing, finding information and online shopping become interactive experiences. Web3D is thus to some extent equivalent to the Metaverse.

The AR Portal in action

Areas of application for the rooom AR Portal

The basic idea behind the AR portal was to offer flagship retail stores a special way to take customers into corporate worlds. Physical showrooms should be expandable with gates to the metaverse. It quickly became apparent that the portal is also an excellent conversation opener and eye-catcher for trade show booths. The portal attracts attention, offers a unique experience and is memorable, especially when it is made available for photo shoots. Other application areas could be tourist informations, museums or even waiting areas. Here visitors can look at other places, sights, past times and so much more and pass possible waiting time in a relaxed way.

Are you curious? Visit us at the next event and experience our AR portal in action. We'll keep you up to date on upcoming events on our social media channels. See you soon.

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