3D configurator

3D Configurator

Customize products interactively in 3D

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One 3D configurator - countless variants

Do you have products in different variants? Maybe even individual products? With the 3D configurator from rooom, your customers can now create their own desired product easily and playfully. No more long forms, no more misunderstandings. The user of your site simply clicks on the desired color, imprint, or material and immediately sees what the final object will look like - in 3D from all sides and angles. This ensures satisfied customers, who will recommend you and order again from you.

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Explore the features of our 3D Configurator.


Get inspired by some examples for furniture and fashion configurators.


Get an overview of the benefits a product configurator can have for you.

What a 3D configurator can do for you


A lot of effort due to a high number of product variants? With the help of the 3D configurator, you only receive binding orders whose price has already been determined.


Purchase Decisions

Let your customers create their own desired products with just a few clicks. Thanks to the 3D and AR view, the decision is much easier.

Automated Offer Generation

Automate the creation of offers for product variants with the help of the 3D configurator. This way you have time to take care of customer retention and customer acquisition.

For Sales &
E-Commerce Stores

The 3D product configurator enables your sales staff to have every product in every variant with them anytime, anywhere – the same applies to your online shop or also to your local store.

Present complex offers simply

Multiple colors, different materials, additional functions and extra details – product variants can quickly lead to confusion in their diversity. This applies both for your customers and for your sales team. The rooom 3D configurator makes it possible for you to present all variants attractively in an interactive view.

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Did you know?

  • 3D content increases the likelihood of purchase by 30% ...
  • and reduces returns by up to 70%.
  • In addition, visitors spend almost 4 times as much time on a page where there is 3D content to discover.


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Benefits of a 3D configurator

Improved customer experience

  • Integrate new variants quickly
  • Enable emotional purchase decisions
  • Always and everywhere available
  • Use annotations and additional information
  • Plugins for easy use in common store systems
  • Customer loyalty through a special buying experience

Dream products for every customer

Thanks to stored details and prices, customers can see at a glance what special features and costs each variant entails. Predefined configurations give your customers orientation. Thanks to a direct connection to your shop software, even complex configurations with a fixed price end up directly in the shopping cart.

Get started and increase your sales!

FAQ: 3D Configurator

What are the advantages of a 3D product configurator?

A product configurator makes it possible to clearly display products with many variation possibilities. Extensive photo shoots of all product variants are not necessary. Customers can put together their desired variant themselves and view it at their leisure. Combinations that are not possible are also not selectable. This increases sales and reduces return rates.

For which products is a 3D configurator useful?

A 3D configurator is suitable for all products that are available in several variants. This is especially true for high-priced B2C products such as furniture, clothing, bicycles or baby carriages. But also more complex B2B products can be presented in variants in a good and understandable way with the help of annotations.

Can a product configurator be used in Augmented Reality?

In general, configurations are also possible within an Augmented Reality projection. The possibilities vary depending on the configurator variant and the level of detail.

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Let's talk about how 3D configurators can scale up your business

Annelie Herrmann
Your rooom contact - especially for Metaverse topics, 3D commerce and digital twins in 3D & AR