Blog

2022 will be the year of the metaverse. Boundless possibilities stand alongside countless unanswered questions and leave room for visions. We have summarized the most important.

We have created a first-of-its-kind hybrid event platform to actively foster and build a community with oncology thought leaders, connect with women entrepreneurs, and interact with award-winning scientists. 

2021 was a year full of new innovations, exciting and successful projects and great awards. We were able to celebrate our success and our unique team together.

We are making 360° tours even more engaging with Virtual Staging: Users can now customize their scanned properties on our platform with 3D objects from our object library.

With the rooom experienceCloud we digitally implemented the vernissage "Kulturzeichen 24/7" and visualised exhibited artworks as 3D models. This makes it possible to visit the art exhibition worldwide and bring all the artworks home virtually.

Metaverse - the new buzzword in the tech scene. But what exactly does the term mean? A digital parallel world for gamers? An area that can only be accessed with VR glasses? Or something completely different? Here are some explanations.

We did something absolutely glowing and launched our experienceCloud to the whole world in our first special XR keynote!

Together with LEG Thuringia, we have launched the "Flying Fair Thuringia" as a year-round virtual event on our platform. In an original lobby and several virtual halls, Thuringian companies present themselves with an exhibition stand and network with visitors from all over the world. Find out more now.

E.ON relies on a virtual community space to implement a wide variety of virtual events - from conferences to webinars to networking features, the "Republic of Innovators" offers a wide range of possibilities. For this purpose, we have designed a 3D world that brings virtual events to life.

Together with the Thuringia Foundation for Nature Conservation, we are bringing the Green Belt to life. With an app, visitors can immerse themselves in the exhibition and explore the transformation of the former inner-German border into a nature reserve with numerous endangered animal and plant species in the state of Thuringia in 3D, AR and 360 degrees.

In order to present new products, the medical technology provider BD has previously been at congresses, conferences and on-site with customers. A customized showroom in laboratory design now makes it possible to present products in a digital way, independent of time and place, and to show the entire workflow of an experiment in a virtual environment. Read the user story to find out how the virtual lab was created.

With a virtual workshop, Ottobock brings its wheelchairs to digital experience. The products of the Human Mobility business unit can be explored all the way to their spare parts via a 3D platform.

Digitization in tourism offers a large field of innovative ideas. It's not just about intelligent booking systems, navigation apps and digital 360° tours of museums. Truly innovative solutions create entirely new experiences by using technology to bring existing destinations to life in a completely new way.

With our event platform, we created an interactive 3D environment for Deutsche Telekom where over 800 executives from all over the world could network - including a look and feel based on the original location in Bonn.

Augmented Reality extends the physical environment with digital content. In addition to smartphones and tablets, this is also possible with smart glasses - such as those from the U.S. provider Vuzix. We tell you what we're planning to do together with the world market leader for smart glasses when it comes to digital learning.

This week there is news from our avatar development. Also, embedding 3D products in online shop systems will soon become easier. In addition, you'll learn why flat is not the same as flat and what this has to do with virtual trees.

We are close to our software developers and report on the latest feature updates! This week you can look forward to Virtual Staging and a better overview in virtual exhibition halls.

New week, new features! In our latest ChangeBlog you can find out what our software and 3D superheroes have "conjured up" lately.

With every customer project, we learn something new. Adjustments are made and new features are created. What we have done in the last two weeks alone, you can read here. Have fun discovering!

Bakerman, the specialist for frozen bakery products, puts innovation and new trends first: not only in terms of the extraordinary variety of bakery products, but also in the marketing strategy. We report on one of our most complex projects in terms of 3D exhibition stand and product visualization.

More and more companies are struggling with an increasing shortage of skilled workers. We do not want to watch this development! Our 3D, AR and VR technology will be applied for virtual learning concepts in the future.

2020 was all about exceptional conditions and digital alternatives. We have mastered hurdles and experienced some highlights despite unusual circumstances. A review.

The year 2020 is coming to an end. Shortly before the turn of the year, we have won a lot of awards for our virtual event platform! We are super proud that this year is ending so successfully for us and that we can accelerate the digitalization with our ideas.

What personalities are actually behind the rooom brand? What do they appreciate in their everyday work and what do they spend their private hours with? We interviewed our superheroes with whom everything began and who weld our team together every day.

Just in time for Halloween we have a spooky 3D animation ready. Here we tell you how our three-dimensional bat "Sherlock" was created and give you exciting insights into the world of 3D animation.

The German bicycle manufacturer PUKY has been producing and marketing great movement toys in cheerful colors for 70 years, with a lot of love and care. In order to present the product novelties to customers, PUKY has been on the road at many trade fairs so far. Then came the Corona-Shutdown. With our virtual showroom the manufacturer of the mini-bikes can now present all products online in 3D and augmented reality.

With rooomEXPO-X we have digitalized another event: The virtual Energy Innovation Days 2020 attracted a lot of visitors to our platform and impressed the partners of E.ON. Three days of live streaming, networking and innovative ideas have made the event a complete success.

We transformed the exhibition at the SCHOTT Villa in Jena into an interactive journey through the history of SCHOTT by creating an app that invites you into a three-dimensional world full of surprises.

Real estate visualization with 3D & AR technology: With rooom citizens of Jena can experience the future buildings on the Eichplatz already before the beginning of construction.

The trade fair of the future is hybrid! Messe Berlin proves this with IFA 2020, which, thanks to our platform, could be visited both virtually and live.

Our green screen, in front of which we will record live broadcasts, video streamings and online pitches in best picture and sound quality in the future, shines in bright green to make digital interaction even more professional.

In November 2019, on the initiative of the "Friends of Osterburg", the Osterburg 2.0 project with digital applications for the Weida landmark was launched. Since then, 16 stations have been delivering exciting interactive content. Together we expanded these stations in July with additional digital content. 

The podcast "Start-up Whispers" with Hanna and Lena accompanied this year's Investor Days Thuringia and interviewed our CEO Hans Elstner about ingenuity in pitching and general corporate success. This is a summary of all the important content of the interview.

After our pitch at the Investor Days Thuringia, the online audience was able to experience our VR trade fair during the breaks with all tools from videocall, over business card exchange up to appointment scheduling. Now we can hardly escape from positive feedback. We are very pleased that our offer went through the roof so successfully and would like to thank STIFT for this great event.

Our platform rooomBOOKS has been awarded the German Innovation Award and enjoys even more public attention. They praised the extremely easy handling of our platform, which brings print media of all kinds to life with augmented reality - either for marketing or entertainment purposes.

Even before many rooomies started to work form home, the concept of "New Work" found its way into our offices. New room concepts, bold colours and a great deal of attention to detail were used. This made the move to the home desk particularly difficult.Fortunately, the office is now available for viewing at any time - virtual, of course 😊  

We were awarded the title of Digital Transformation Company of the Year, so we will not miss out on the celebration. However, everything was done strictly according to the current arrangements with sufficient distance and as befits an IT start-up - digital. 

In 2020, the outlook for major events looks bad. So should trade fairs and conferences be cancelled? No! With EXPO-X, our virtual exhibition centre, all events can take place regardless of location and time. In the blog we present EXPO-X and the possibilities in detail.

Many shops open their doors again on April 27th. But culture remains difficult to access. In order to provide access to museums and cultural sites right now, we developed the platform Kultur zuHause during the #JenaVsVirus Hackathon.

The second successful Hackathon within a few weeks with our participation ended on Saturday evening. Four projects were successfully submitted and received much positive feedback.

From 14 to 18 April 2020, the #JenaVsVirusCamp is a local counterpart to the #WirVsVirus Hackathon run by the German government last month.

Due to our excellent work, a multitude of awards and our enormous growth, we have been able to make a name for ourselves in Jena and Thuringia. Many well-known customers found their way to us. But rooom AG is also becoming a household name nationwide and the three os stand for innovative work. This is how we have managed to draw attention to ourselves in Berlin and Brussels.

At the Techboost in Freiburg im Breisgau rooom was able to convince all along the line. At the pitch there was a very special prize for us.

This year the Digital Summit 2020 will take place in Jena. We will be there and, together with other companies from the digital sector, we will advise within the framework of the IT Steering Group how Jena can gain more recognition as a business and digital location.

rooom 360 enables 3D tours of a very special kind. During the scan of the Goethe Galerie Jena, a member of staff was accompanied and gave an insight into how the 360 degree images are created.

There is news - we have released our Holidays AR App. What exactly you can do in this app and how it was created, you can read in this article.

We were rich in roooms! In November we were awarded with the Thex Award 2019 in the category "Durchstarter" and could carry home our 9th prize.

Our CEO Hans Elstner took a look at the competition from the other side at the Founders and Innovation Day. This time rooom was part of a jury of experts.

It's very Christmassy! Also with rooom it becomes contemplative. This year we have come up with something special for our customers, partners and our team.

On November 22, rooom was present at the Lange Nacht der Wissenschaften with two stands. Not only did we fascinate children's hearts, but our 3D technology also fascinated the big ones.

At the Thüringer Buchtage our new project for rooomBOOKS was presented. The new children's book with augmented reality "Regentröpfchens Reise" is available from the beginning of 2020.

The development office has got furry reinforcement from Labrador-Australia Shepherd hybrid Loki. With the curious "Aussidor" also many new employees have arrived for rooom.

At the management conference of the WBS Group, rooom was able to score with the presentation of the 3D room for the training academy for the implementation of further training. The participants can now marvel at their course instructor in 3D in the demo version.

The app for the SaurierPfad Jena was a complete success. Now the visitors of the Osterburg can look forward to a new free museum app, which inspires its users with digital audiogiudes, AR projections and further contents about the castle.

Since mid-October Annelie has been enriching our sales department. As a new member she supports our sales team actively in customer acquisition.

rooom, together with Knabe Verlag, has moved into a stand at the Frankfurter Buchmesse 2019 and inspires fair visitors with exciting digital content for many beautiful children's books.

rooom visited EXPO Real 2019 in Munich on 08 October! Our CEO Hans Elstner reported about exciting possibilities on the topic "digital building: current trends in the real estate industry".

Good product images in online shops or in catalogues are an important adjusting screw for the success of a product. For SCHOTT, we created a photorealistic 3D rendering of a glass shell that is difficult to photograph - better than any photo.

For the university summer party of the FSU Jena we cooperated with the project cultur3D and created a great 3D object in AR.

With the project SaurierPfad Jena we have won the Thuringian Tourism Award 2019.

After lions and dinosaurs, the rooom zoo now also includes a wild boar in Augmented Reality. Last Saturday the dear AR-animal was allowed to participate together with us in the family hiking day at the SCHOTT-Platz in Jena.

We received the German Innovation Award for the innovative overall concept of rooom. The decisive factor here was our clear added value compared to previous solutions in the VR & AR area.

Museum meets Modernity - German Optical Museum meets rooom AG At the Long Night of Museums in Jena we had our own stand in the only museum of its kind in Germany. Here you can learn more about our participation and about the general advantages of 3D technologies in the museum sector.

On 18 May, we took visitors at the Long Night of Museums in Weimar into a virtual exhibition space.

Have you took a look at the dinosaur trail in Jena yet? If not, then it's time to catch up now, because we have completely overhauled the SaurierPath app.

We have moved into our new company headquarters.

From May 6th to 8th we mixed with the colorful crowd of the "digital society" at the re:publica in Berlin. The thirteenth edition of the conference was held this year under the motto tl;dr.

Great news from our sports department.

At the IT-Leistungsschau 2019, we presented our AR and VR solutions at the highlight stand of the fair. We also had a small 3D surprise with us.

This year we are with rooom at the Leipzig Book Fair, which opens its doors for Germany's book rats from 21 to 24 March 2019.

So far, the SaurierPfad Jena has two digital and eight classic stops. In the future there will be more. The dinosaurs are now looking for sponsors.

The rooom 3D Product Viewer offers online shops a completely new way of product presentation. Here you can find out what special features our solution offers.

We have again prepared some adjustments, new features and improvements for you. You can find out what's new in this blog post.

Just in time for the beginning of the new year, we welcome a new member to our team: Christian supports our sales department in the acquisition of new customers.

With a little 3D surprise we wish all our users, customers and partners a Merry Christmas and a Happy New Year.

rooomART is an AR art app for digital art, with which you can view impressive works of art. What such an AR-App can do, we'll tell you here.

rooom.com - the modular system for company & product presentations in 3D, VR and AR, has a new trailer.

Tomorrow the SaurierPath opens its gates on the Jenzig in Jena. Our team of great 3D developers provided the AR content for it.

In our last blog post we told you that we are a sponsor in motorsport. But we also sponsor endurance sports.

To show you what rooom can do, we've shown you our rooom-Porsche several times now. But we never mentioned that this one has a real role model: the Porsche 911 GT3 R.

The Frankfurt Buchmesse took place from 10 to 14 October. We were there with our own stand and presented our Augmented Reality App to trade visitors, the press and private customers.

With rooom.com you can enjoy 3D and VR in high quality and without installation on all devices. Thanks to our latest update, you can now expect even better graphics that make exploring new rooms and products even more entertaining than before.

There are great news behind the scenes of our 3D modular system again. Our CEO Hans Elstner and the leading 3D developer Hendrik Lober have once again pitched their way to victory on the OpenMic stage of the StartupCon in the LANXESS Arena in Cologne.

A few days ago we gave our website a new look just in time for StartupCon 2018.

On 13.09.2018 we faced 70 investors at the Investforum Pitch-Day X in Magdeburg and were allowed to present our 3D modular system. And we convinced them!

On the occasion of its 60th birthday, the rbb-Abendschau has indulged in a new studio design on September 1st. We were allowed to recreate the studio in Virtual Reality and now present it at this year's IFA in Berlin....

rooom.com stands out from other VR platforms because you can easily use it in your browser without any special technology. Soon there will also be a HD version....

Who would have thought it? Light and shadow are the basis for realistic 3D and VR effects. Even for convincing AR (Augmented Reality) applications there is hardly anything more important than casting shadows on objects. That's why we are constantly working on improving our shadow effects....

The future is 3D - this was the motto under which we presented rooom.com to a huge audience today at the 3rd Investor Days Thuringia....

Setting up a room on rooom.com definitely has a playful aspect. If you like construction games, you will immediately feel at home on our platform....

Already visited rooom.com today? If so, you might have noticed that there are a lot of new things to discover....

Enough testing! We now have countless users on our portal and have been able to draw many companies into our three-dimensional spell....

The time has come! The Open Beta of rooom.com has started and you can finally share the platform with all your friends....