With AR & VR to the new youth leisure area

ZHAW-IAP brings Learning & Development into the virtual…

How interactivity brings virtual spaces to life

3D product images – creative and versatile

The smart onboarding journey at Rohde & Schwarz

The rooom Year 2024

The digital showroom as a stage: how to make your product…

Blog & Insights

Latest Topics, Projects and Digital Trends at a Glance

News, insights and best practices on 3D, augmented & virtual reality, and interactive virtual experiences –
all in one place.

Digital participation: young people are actively helping to plan the redesign of their leisure space using AR and VR technology.

Metaverse as a learning environment: With rooomSpaces, the IAP at ZHAW shows how companies can redesign interactive training.

Why interactivity is so important in virtual spaces and how our features can improve the user experience.

3D product images are a more flexible alternative to conventional photos. Find out here about the advantages of 3D product photos.

Hybrid onboarding in the Metaverse: Rohde & Schwarz shows how technology makes global onboarding interactive, scalable and sustainable.

2024 brought innovation, success and exciting events at rooom. Discover the highlights that shaped our year!

Use your digital showroom as a stage and make your product shine in six steps - for an unforgettable customer experience.

Learn how Nubert increased clicks by over 400% and revolutionized the online experience for its premium audio products with 3D and AR.

What is the difference between AR and VR? Read here how you can leverage both to benefit your business.

Through the customer journey with immersive technologies: How to integrate 3D & AR into your marketing strategy.

What will the classroom of the future look like? We take a look at digitalization concepts for schools.

Many consider the metaverse to be overrated. But innovations offer companies new opportunities. Discover why the metaverse is more than just a trend!