Augmented Reality
Project your objects from the monitor into the real environment with just one click: Discover the possibilities of our AR Technology!
Convince yourselfWhat is Augmented Reality?
Augmented reality (AR, also extended reality or mixed reality) allows real and virtual worlds to merge. In this process, virtual content on the smartphone or tablet seamlessly connects with the real environment. Reality is thus enhanced by digital elements. Objects from your online shop can be projected into the real environment with a single click and appear to be standing in front of you in their original size.
Augmented Reality in the Metaverse
Tourism
Experience places interactively, bring history to life and discover locations before booking.
Smart Learning
Get to know devices from all sides, illustrate processes up close - create learning environments with Augmented Reality.
E-Commerce
Experience products and their exact size, structureand color up close in the real environment.
Marketing
Display and add value to products, additional content and information in brochures, at trade show booths or on merch.
Augmented Reality requirements - What hardware do you need?
It doesn't take much at all to be able to view 3D content in augmented reality. Unlike virtual reality applications, which cannot be experienced without VR glasses, AR glasses are just nice-to-have for experiencing augmented reality content. All that is needed to view such content is a device with a camera, display and powerful processors. Mobile devices such as smartphones or tablets with modern operating systems are usually usually sufficient as hardware equipment. And software-wise? Downloading special software is usually not necessary for displaying mixed reality content. Most mobile devices already have the necessary requirements. The rooom platform, for example, generates freely accessible links that can be used to easily display AR content with and without markers in the browser - and on almost any standard device.
What is an AR Viewer?
An Augmented Reality Viewer is nothing more than an app that allows AR content to be displayed. However, as already mentioned, such an app is not necessarily needed to merge the real environment with digital 3D content. Manufacturers who want to make a 3D model available for viewing in AR need a 3D product viewer instead.
How to create new Customer Experiences
AR Visualizations can create new online shopping experiences. Find out in our free whitepaper how 3D Content can drive conversions for e-commerce companies.
Mixed Reality with and without marker
Markerless AR
The Augmented Reality apps by rooom allow you to place objects directly from online shops or websites into your real environment – with just one click. This way, the virtual object seems to be right in front of you in its original size - without the prior installation of an app and without special technology. This is also referred to as markerless AR.
Marker-based AR
Analogue content, such as books or newspapers, can also be brought to life virtually with the help of our marker-based AR software. A trigger, the so-called marker, for example a picture from a catalog, a poster or a business card, is scanned with the camera of the smartphone or tablet. With the help of a corresponding AR app, the respective image or object is transformed into a lifelike 3D model. Videos, animations or image galleries can also be called up in this way.
Examples for AR Applications
Exciting AR content can be used to spark the interest of potential customers. This is how immersive technology can be used to reach new target groups..
Publishing : Children's book with AR content
Books can be given an additional dimension through AR content. In addition to static objects, processes and movements can also be visualized in augmented reality. Scenes in children’s books can be visualized and textbook content can be made clearer and more accessible. Want to learn how this works? This way:
Real estate sector: Development city center
What will a planned property look like in actual size at the actual construction site? How will it look in relation to the surrounding buildings and facilities? In the construction and real estate sector, AR technology offers the possibility of impressive visualizations that leave no room for speculation. This makes planning decisions much easier to make and communicate.
Art: Virtual exhibition
Virtual art exhibitions can be visited by anyone, regardless of location and time. In 3D or VR, the exhibition can be explored just like its real counterpart. But AR also makes it possible to hang artworks directly on the real wall or place them on the mantelpiece.
Tourism: Saurierpath Jena
In tourism, AR offers the opportunity to present content in an entertaining and interactive way. Classic hiking trails and nature trails such as the dinosaur trail can thus be enhanced and appeal to a whole new target group.
How to create AR Content?
To create your own AR content, you need one thing above all: a 3D object. With the help of rooomScan, anyone can easily become a 3D designer themselves. Various options are available for this purpose: a scan app, uploading product photos, or even using various hardware solutions.
