What is Augmented Reality?
Augmented reality (AR) allows real and virtual worlds to merge. In this process, virtual content on the smartphone or tablet seamlessly connects with the real environment. Reality is thus enhanced by digital elements. Objects from your online shop can be projected into the real environment with a single click and appear to be standing in front of you in their original size.
Mixed Reality with and without markers
Application areas of AR
Exciting AR content can be used to arouse the interest of potential customers.
In this way, immersive technology can be used to tap into new target groups.