About us

The story behind rooom:
How a platform for virtual experiences was created.

We are a dynamic, creative and fast-growing tech start-up. The triple "o" in the name rooom stands for the three dimensions. Our brand stands for innovation and future orientation. With our web-based all-in-one platform for virtual experiences, we want to set new standards for digitalization. Our mission is to make 3D technology accessible to everyone. This is also reflected in our slogan: The future is 3D!

Story & Mission

As with many success stories, there was an idea at the beginning of rooom: Our company founder Hans Elstner dreamed of founding his own IT company at the age of 12. His vision was a platform that would allow anyone to create their own 3D world easily and without special technology. In 2018, the dream became reality: A web-based platform was created that makes it possible for companies, online shops, cultural institutions, publishers, product manufacturers and also private individuals to work with 3D content easily and cheaply as never before.

Hans Elstner, founder & CEO of rooom AG

The success of rooom is based on our high flexibility. Changes in the market have always been used for dynamic adaptations of the platform. New ideas and customer requests are constantly taken up and implemented by us. In 2020, for example, in response to the pandemic, an event platform was conceived without further ado and developed within a few weeks. With the resulting eventCloud, customers from all over the world now benefit from a flexible and comprehensive solution with which they can plan and implement virtual and hybrid events easily, quickly and web-based. And that's not all: the software is constantly being developed further, so that we now offer an ever broader range of features.

Important milestones


  • The idea of a social network in 3D with virtual rooms emerges


  • Development work for rooom begins


  • Support by Sebastian Gottschlich (today CIO) & Hendrik Lober (today CTO)


  • Official foundation of rooom AG


  • Start of the Open Beta phase


  • Live launch of the rooom.com website
  • First award at the InvestorDays Thuringia (three months after the market launch)
  • Concept change: the original social network becomes a B2B full-solution
  • Registration of the rooom trade mark


  • Move to the new company headquarters in Loebstedter Str. in Jena & Creation of the "OneHub"


  • First million investment and participation of external investors
  • Development of an event platform in response to the Corona crisis
  • Implementation of the first international hybrid event


  • Opening of further branches in Jena & Leipzig
  • Second seed investment
  • Internationalization & market entry in the USA

What makes rooom special?

What used to be possible only with special technology, a lot of knowledge and the help of agencies, we now offer freely accessible with a web-based platform. The two-dimensional space of the internet finally becomes three-dimensional thanks to rooom. We have managed to democratize the creation of 3D content. Neither an installation nor large computer capacities are necessary to create your own virtual worlds of experience. In addition, our software works with very small amounts of data and enables excellent loading times. This makes rooom the first all-in-one platform for content in 2D, 3D, AR and VR.

rooom 3D applications on all devices

Over the course of time, the portfolio has expanded to include further solutions: Not only can own virtual rooms and showrooms be created, but 360° tours of real buildings are also possible. Print media can be equipped with augmented reality content and entire events can take place virtually or hybrid with the help of rooom's event technology. There is even an in-house scanning solution available that makes it possible to create 3D models of any objects yourself. The flexible platform concept of the experienceCloud enables individual projects - therefore rooom is also a full solution for digital experiences in all areas.

The brains behind rooom

For us, corporate culture means above all empathy, humanity and social responsibility. Behind everything we do are special personalities with their abilities and visions. Our management consists of four extraordinary minds:

Hans Elstner

Chief Executive Officer (CEO)
Visionary & Founder

Hans Elstner

Hendrik Lober

Chief Technology Officer (CTO)
3D developer & fun guy

Hendrik Lober

Sebastian Gottschlich

Chief Information Officer (CIO)
Software Developer & Wish Fulfiller

Sebastian Gottschlich

Michael Bicker

Chief Innovation Officer
High Speed & 3D Specialist

Michael Bicker

Become a part of the team!

Do you want to help write the history of rooom? Apply now for one of our open positions!


rooom AG has already received several awards for its unprecedented startup idea and for individual lighthouse projects. Among other things, we are the "Digital Transformation Company of the Year 2020" and a three-time winner of the German Innovation Award. In total, we have already won 22 awards with our innovative platform. Our goal is to continue to bring a breath of fresh air into the digital industry and to enrich the market with good ideas.

Customers & References

More than 310,000 users from over 120 countries are already using the diverse applications of rooom! International companies digitize the presentation of their products with rooom. Companies in the event industry use our solution for virtual events. Museums and foundations use 3D tours to take their offerings to a new level. Providers from the e-commerce and real estate sectors also recognize the countless possibilities of 3D, augmented and virtual reality and use them for their marketing.

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