About us

The story behind rooom:
How a platform for virtual experiences was created.

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The future is 3D

We are a dynamic, creative and fast-growing tech start-up. The triple "o" in the name, rooom stands for the three dimensions. Our brand is dedicated to innovation and future orientation. With our web-based all-in-one platform for virtual experiences, we want to set new standards for digitalization. 


Our vision

We believe in an immersive future web of infinite potential, inclusive and three-dimensional – enriching and simplifying our daily lives.

Our mission

Our mission is to democratize 3D by empowering people across the globe with an all-in-one platform to create and enjoy digital experience.

Our story

As with many success stories, there was an idea at the beginning of rooom: Our company founder Hans Elstner dreamed of founding his own IT company at the age of 12. His vision was a platform that would allow anyone to create their own 3D world easily and without special technology. In 2018, the dream became reality: A web-based platform was created, making it easier and more affordable than ever for businesses, online shops, cultural institutions, publishers, product manufacturers, and also private individuals to work with 3D content. And as the web3 continues to grow, so does our platform.


How we work

At rooom, we foster a forward-thinking, innovative and sustainable company culture. Wether it's in the development of our products or in our daily office life, we place a strong emphasis on fair treatment of both people and the environment.

rooom is an active supporter of the "Weltoffenes Thüringen" project. A regional project in which numerous Thuringian companies and associations are committed to an open, tolerant and diverse community.

Learn more about the initiative

Book a free trial

Take advantage of our free trial period and experience rooom in action.

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What makes the platform special?

What used to be possible only with special technology, a lot of knowledge and the help of agencies, we now offer freely accessible with an all-in-one platform.

  • no special hardware - rooom is web-based and runs on all end devices
  • lower energy consumption - rooom 3D content offers minimal data volume
  • 100% green power - rooom data centers are Open Telekom Cloud hosted
  • minimal energy consumption for new content - 3D content is customizable & reusable
  • fewer transport routes for less CO² emissions - 3D lowers the number of returns and virtual experiences minimize travel distances

Memberships & Engagements

At rooom, we rely on the exchange with other companies in the digital industry. Mutual cooperation gives rise to ingenious platform extensions, campaigns and ideas. This allows us to grow and actively shape the development of a Web3 as well as the ecological future of the digital industry.

What rooom offers

Over the course of time, the portfolio has expanded to include further solutions: Not only can own virtual spaces and showrooms be created, but 360° tours of real buildings are also possible. Print media can be equipped with augmented reality content, and entire events can take place virtually or hybrid with the help of rooom's event technology. There is even an in-house scanning solution available that makes it possible to create 3D models of any objects yourself. The flexible platform concept of rooom enables individual projects - therefore, rooom is also a full solution for digital experiences in all areas.

Why use rooom?

  • Fast setup for fast return on invest
  • Contribution to the companys sustainability strategy
  • Time savings in planning, sales, and coworking processes
  • Cost reduction in the areas of logistics and travel
  • Upgrade your exsisting customer touchpoints instead of using more and more


rooom has already received several awards for its unprecedented start-up idea and for individual lighthouse projects. Among other things, we are "Top partner for establishing early-stage presence in the Metaverse" and a three-time winner of the German Innovation Award. In total, we have already more than 25 awards with our innovative platform. Our goal is to continue bringing a breath of fresh air into the digital industry and to enhance the market with good ideas.

Become a part of the team!

Do you want to help write the history of rooom? Apply now for one of our open positions!

To the jobs

Customers & References

More than 310,000 users from over 120 countries are already using the diverse applications of rooom! International companies digitize the presentation of their products with rooom. Companies in the event industry use our solution for virtual events. Museums and foundations use 3D tours to take their offerings to a new level. Providers from the e-commerce and real estate sectors also recognize the countless possibilities of 3D, augmented and virtual reality and use them for their marketing.

You would like to know more about us?

Get in touch with us! We are looking forward to your request.

Hans Elstner, rooom AG
rooom AG
Löbstedter Str. 47a, 07749 Jena, Germany