Digital urban development
From urban tech to smart cities - rethinking 3D solutions for cities
A changing city center needs new perspectives
Vacancies, falling visitor numbers and changing consumer behavior pose enormous challenges for city centers. In many German medium-sized and small towns, up to a quarter of retail space is vacant - with serious consequences for urban life, economic strength and a sense of security. At the same time, citizens' expectations in terms of quality of stay, experience factor and digital offerings are increasing. Digital solutions such as digital twins, AR visualizations and 3D visualizations can address this and breathe new life into city centers, not only digitally but also locally.
Creating digital impulses
- Linking the economy and the common good: Digital solutions promote economic innovation while improving the quality of life
- Enabling new usage concepts: Activate vacancies flexibly, creatively and efficiently digitally
- Intelligent spatial mediation: Market urban spaces visibly, tangibly and smartly
- Active citizen participation: Digital tools promote early and interactive involvement in urban projects
Bringing city centers to life in 3D
The inner city of the future
Retailers as experience providers
- Virtual store tours & targeted product search
- Boost product understanding with AR & 3D
- Create, showcase & integrate 3D models
Creative utilization concepts
- Experience the potential of rooms thanks to AR
- High-quality marketing through virtual tours
- Supra-regional marketing & increasing reach for real estate offers
Public participation
- Understandable for everyone thanks to 3D models of construction projects
- Quick to implement thanks to digital access & feedback
- More participation through active co-design
Culture and tourism
- Merging physical & virtual city experiences with AR & 3D
- Virtual tours & museum visits available 24/7
- Reach young target groups via gamification
Trusted reviews
Thanks to the cooperation with rooom, the GW group of companies saves valuable time. Interested parties can now view our properties completely independent of time and location. That convinced us!
Graf von Wedel
GW Group of Companies
The advantage of virtual 3D spaces is the ability to create entirely new creative concepts without any limits.
Philipp Helmers
SonneMondSterne Festival
With the virtual showroom, we can not only present our portfolio in an innovative way, but also tell the story of our product solutions.
Thanks to the cooperation with rooom, the GW group of companies can save valuable time. Interested parties can now view our properties completely independent of time and location. That has convinced us!
Christian Graf von Wedel
GW Group of Companies
The virtual product presentations in our individual showrooms have completely changed our customer appointments! Thanks to rooom, prospective customers can see what their new office space will look like even before they place an order - that's convincing!
Which solutions are available?
AR-based participation
AR applications allow planned projects to be projected directly into the urban space as a 3D model via smartphone or tablet.
Digital twins & city marketing
Create digital images of city districts or places of interest. These can be used for tourism, business promotion or cultural presentations to make the city a digital experience.
3D visualizations
In addition to a digital city model as a digital twin, 3D objects can also be created, making them much more tangible for citizens.
VR-Workshops
With the help of VR glasses, citizens can directly experience digital city models. Instead of abstract planning drawings, immersive environments are created that make urban developments tangible and tangible. Digital meetings in an interactive environment are also possible with individual avatars.
Examples of digital urban development
3D Scan Dresdner Frauenkirche
- Accessible 360° scan for immersive online experiences
- Easy control by click or touch
- Hotspots for multimedia content
- Browser-based & device-independent usability
360° Scan Jenaer Bildungszentrum
- Virtual tour through a modern equipped education center
- Interactive navigation for a realistic experience
- Perfect for online marketing and digital visibility
3D Space youth leisure activities in Senftenberg
- Youth participation via AR & VR in the design of a leisure area
- Easy participation through interactive 3D models
- Innovative approach to digital urban planning
- Pilot project with potential for further participation formats
3D Space Kitzinger Land
- Virtual 3D space in your own corporate design
- Interactive and multimedia content & media integration via hotspots
- Easily accessible in the browser on all devices
3D visualizationSpielzeugland Sonneberg
- 3D visualization with audio soundtrack
- Ideal for deepening entrepreneurial storytelling
- Easy creation from photos, CAD or scans
- Embeddable on websites and in online shops
3D visualization Ernst-Abbe-Sportfeld Jena
- Interactive & rotatable experience in the browser
- Insert annotations and AR functions possible
- Makes the construction of buildings even more tangible for citizens
FAQ: Digital urban development
What is digital urban development?
Digital urban development refers to the integration of modern technologies such as 3D, Augmented Reality (AR), and Virtual Reality (VR) into urban planning and design. The goal is to make cities more livable, sustainable, and efficient by using digital tools for visualization, participation, and project implementation.
How does rooom support cities in their digital transformation?
rooom offers a web-based platform that enables cities to create virtual spaces, digital twins, and interactive 3D models. These tools help municipalities actively involve citizens in planning processes, present vacant properties virtually, and make cultural offerings accessible in digital formats. The platform is browser-based and requires no special hardware, making it versatile and easy to implement.
What are the benefits of using AR and VR in urban planning?
AR and VR make it possible to visualize complex urban development projects in an engaging and understandable way. Citizens can experience planned changes more realistically, leading to better comprehension and stronger acceptance. Early-stage feedback becomes easier, and communication between city officials and the public becomes more transparent and efficient.
Are rooom's solutions suitable for small towns and municipalities?
Yes, rooom’s platform is scalable and suitable for cities of all sizes. Smaller towns and municipalities can benefit just as much by using specific modules, such as virtual property presentations, digital citizen participation tools, or immersive cultural experiences. The modular design ensures flexibility and cost-effective deployment.
How can citizens be involved in digital urban development projects?
rooom provides tools that enable citizens to take an active role in shaping their city. Through virtual tours of planned projects, interactive 3D models, and integrated surveys, people can better understand proposals and provide meaningful feedback. This enhances engagement and ensures that urban development aligns with community needs.
