Marketing im Metaverse

New Work & Metaverse for modern HR Management

HR solutions for recruiting, onboarding, training and collaboration

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A corporate metaverse offers HR (human resources, personnel department) many new opportunities for recruiting, but also for employee training or internal company communication. With immersive experiences along the entire candidate journey, you can find new staff effectively, expand the area of professional development and increase the satisfaction of your workforce. Not only can you react more quickly and flexibly to new requirements, but you also save money.

HR metaverse recruiting with VR

RECRUITING

  • virtual career worlds

  • digital & hybrid career events

  • virtual job interviews

  • 360° company tour

HR metaverse onboarding person

ONBOARDING

  • interactive learning environments

  • individual learning at your own pace

  • group onboardings with avatars

  • mixed reality learning

HR metaverse education AI space

EDUCATION

  • individual training & upskilling

  • explorative learning in virtual worlds

  • simulations in VR

  • coaching & mentoring

HR metaverse engagement in corporate world

ENGAGEMENT

  • virtual team events

  • collaboration sessions

  • team building events

  • gamification

Employer branding

A key driver for HR activities in the metaverse

Employer branding and HR marketing are essential to compete for qualified specialists. It helps to attract and retain talents, respond to the changing values and expectations of employees and position yourself authentically as an attractive employer. A strong employer brand creates competitive advantages and contributes to economic success.

The Metaverse offers you countless opportunities to rethink the entire field of human resources (HR). Offer interactivity, exciting exchanges and a touch of gamification for potential applicants as well as for your employees with a virtual employer world.

  • Create and design your own virtual company world and offer authentic insights into daily working life.
  • Use an editor to create 3D spaces and virtual worlds - without any coding.
  • Offer applicants and your team interaction and information - entertaining, informative, web-based and intuitive.
  • Inspire and engage your employees with exciting experiences and activities.

 

Get started

 

Recruiting

How HR leverages the metaverse for talent acquisition

Immersive, interactive worlds offer a unique opportunity to transfer your corporate culture into the metaverse and inspire young candidates from the very first contact. Recruiting in the metaverse is very easy: you create a virtual space in which job seekers can immediately feel what your company is all about and what it stands for. This helps to make an even more focused decision to apply. For example, use the pre-designed virtual environments from rooomSpaces and customize them with the Space Editor. This enables Human Resources to attract the specialists of tomorrow more effectively to your company.

Discover rooomSpaces

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Showcase a workplace in a virtual experience

Guests can take a virtual tour of your company without having to travel and discover areas that they rarely get to see before they arrive. You can mark relevant locations with additional information. At career events - whether on-site, online or both - you can significantly expand your target group with a virtual experience. With Virtual Reality, you can inspire young and tech-savvy target groups in particular.

The benefits of HR operations in the metaverse

Modern education

Building
future skills

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Loyal employees

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Attract
young talents

Onboarding & Training

New opportunities with HR in the metaverse

Our innovative virtual learning environments provide you with self-directed and explorative learning formats. A visual framework in the form of walkable 3D worlds is created that is based on a central theme in terms of content and appearance. This allows the creation of a structured learning journey - and the content is better remembered thanks to the spatial-visual connection. Existing or custom-created multimedia content (PowerPoint slides, PDFs, web-based training, videos, podcasts, websites) for employee training can be integrated from external sources or LMS/LXP platforms.

Virtual learning environments

Use rooomSpaces to create a smart learning environment to host training sessions, provide content and collect and discuss questions. New employees can find all the important onboarding information on company culture, administration, tools and internal regulations here. And all team members regularly receive new learning content, e.g. safety training, professional education on AI, cyber security awareness, simulation of dangerous situations and much more.

Smart learning spaces

Knowledge transfer with mixed reality

AR and VR content makes it possible to transfer knowledge effectively, visualize processes and procedures as well as provide detailed views. You can also add info texts and animations to 3D content on rooom. Expandable views provide an exact overview of the structure, function and movement sequences of devices and machines.

Large employers focus on metaverse HR with rooom

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Test rooom with a trial subscription and create your corporate metaverse for recruitment, team building and training.

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Team building & interaction

Intraverse to foster employee engagement

An intranet is already part of everyday life for many companies. With an Intraverse - the company's internal metaverse - your HR department can work even more flexibly and target-oriented for your employees.

A good employee engagement leads to higher job satisfaction and retention rates. If your employees feel engaged, they are more likely to be committed to their work. High levels of employee engagement have also been linked to better financial performance for companies. With barrier-free team events and digital mentoring solutions you give your employees everything they need to fall in love with working for you.

Collaboration and team events

Virtual company spaces can be THE place for meetings and collaboration between all team members and partners: For example, interactive meetings can be held - even spontaneously - without incurring travel costs or wasting time. Your company metaverse can also be used for team events, interactive breaks or company-wide announcements.

In times when hybrid and remote working models are becoming increasingly important, it is even more important to offer alternatives to the standard video call. Virtual spaces make it possible to make meetings realistic and exciting, which fosters collaboration and increases engagement. This is where avatars come in: they take interaction to a new level and create an immersive experience that goes far beyond the possibilities of a traditional video conference. It's not just about communicating, it's about experiencing it together!

Digital coaching and mentoring

With digital coaching and mentoring solutions, you can offer your employees individual and flexible support that is tailored to their specific needs and learning styles. In this way, you can also adapt your education and training methods to the New Work concept, which emphasizes flexibility and independence in terms of time and location, among other things.

Use the rooom platform to create different learning spaces, scenarios and learning content. The content can differ from case to case: from an AR model of a machine in a virtual production hall to a video lesson in time management on a Caribbean island. Regular feedback keeps your team motivated and committed to their work.

How to take your employer brand to the next dimension

Virtual company worlds offer your team a central location for all internal topics and events - in an interactive, immersive environment. 3D spaces enhance career pages, are a highlight at events and create tangible added value. This makes the corporate culture experienceable - innovative and inspiring.

You can design these corporate worlds flexibly and with minimal effort:

  • A central lobby as a starting point for navigation
  • An area for potential applicants to present the company
  • An internal area for employees with different usage options, e.g. dedicated spaces for training, meetings or creative team events
  • Special event areas with game-like elements for company events

Administration with the editor

Without software engineers or costly external agencies

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Data security according to GDPR

Protection of sensitive information

Flexible authorization roles

For individual access rights

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Multilingualism

International teams are integrated

Integrate your trusted tools

Get inspired: Metaverse cases for HR topics

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Virtual career information world

The 3D space showcases apprenticeships at BMW Group Plant Dingolfing. Through two distinct guided tours, prospective applicants gain not just details about various professions, but also captivating glimpses into daily work routines and the corporate culture.

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3D coaching space Vodafone with female avatar

Coaching & collaboration platform

Vodafone revolutionizes team training, enhances motivation and facilitates efficient knowledge transfer with rooomSpaces. Meeting the demands for virtual workplace learning, this innovative solution provides a fresh format for internal sessions, ensuring active participation and a broader training spectrum.

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Metaverse recruiting

New technologies are transforming the way employers interact with applicants. Blum Group has embraced this and is directly addressing the needs of a tech-savvy target group.The Austrian manufacturer of furniture components offers apprenticeships in more than ten different high-tech jobs. Avatars of the mentors, mini-games and an interactive 3D environment with a wide range of information help in the search for the matching program.

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Virtual job fair in beach environment

Virtual career fair

Digital and hybrid events are the new standard for the future of recruitment - engaging, efficient, and interactive. Awake Fest Talent 2023, hosted online with rooomEvents, has set a new bar for job fairs in the Metaverse. This event was a real blast: with 20+ top companies meeting tech grads at interactive booths, plus inspiring talks and a visionary exhibit.

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Digital teambuilding event

Telefónica | O₂ has created a "World of Purpose" on the rooom platform. There, the team has the opportunity to exchange ideas and discuss corporate goals with each other regardless of location.

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Virtual training center

With a 360° tour, the global family-owned company STIHL gives potential applicants an insight into its training center. The tour is also ideal for career fairs.

 

Interested in the topic “HR in the metaverse”? Then get in touch with us!

Together we will find the perfect solution for your HR team.

Peter Elstner, rooom.com
Peter
Elstner
Head of New Business & Sales