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CGI: Immersive Commerce has arrived

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In an interview with our partner company CGI, Johannes Ködel (Head of Channel & Alliances at rooom) gives an insight into the world of immersive commerce, its importance and possibilities. I-commerce aims to make the online shopping experience more interactive and exciting for customers.  

In the interview, Johannes explained the many possible applications of immersive commerce in retail and e-commerce. From virtual showrooms and augmented tryouts to virtual store experiences - the technology offers a wide range of applications.  

"By using 3D elements, companies can increase customer loyalty and interactions, personalize the shopping experience and ultimately increase their sales." - Johannes Ködel, Head of Channel & Alliances at rooom

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