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diva-e: Beyond E-Commerce: How the Metaverse is redefining the omnichannel approach

Read the guest article (German language)

The Metaverse is gaining more and more importance in e-commerce. But how can the integration of immersive technologies succeed in the omnichannel approach of retail? Johannes Ködel, Head of Channel & Alliances at rooom, shares his expertise in a guest article in the e-magazine "edge" published by the digital agency diva-e.

Tips for entering the Metaverse:

  • Analyze the needs of the target group
  • Use AR and virtual showrooms
  • Focus on content and products
  • Enable easy and barrier-free accessibility
  • Consider all sales channels, start with one touchpoint first


Those who embrace the Metaverse early, respond to developments and adapt their strategies accordingly will have a competitive advantage in the years to come.

Johannes Ködel, Head of Channel & Alliances | rooom

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