Read the guest article (German language)
The Metaverse is gaining more and more importance in e-commerce. But how can the integration of immersive technologies succeed in the omnichannel approach of retail? Johannes Ködel, Head of Channel & Alliances at rooom, shares his expertise in a guest article in the e-magazine "edge" published by the digital agency diva-e.
Tips for entering the Metaverse:
- Analyze the needs of the target group
- Use AR and virtual showrooms
- Focus on content and products
- Enable easy and barrier-free accessibility
- Consider all sales channels, start with one touchpoint first
Those who embrace the Metaverse early, respond to developments and adapt their strategies accordingly will have a competitive advantage in the years to come.
Johannes Ködel, Head of Channel & Alliances | rooom