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TLZ: The technology of the future originates in Jena

To the article  (German)

After successfully mastering the challenge of the investment, rooom founder and CEO Hans Elstner spoke in an interview with Funke Mediengruppe. Strengthened by the trust of the investors, the company's focus is now on further growth. Elstner's next goal is to reach break-even in order to be independent of investor funding.

The regional press is also impressed by the potential and benefits of 3D technology: more realistic experiences in online shopping, interactive communication in virtual environments and low-threshold access via the Internet on any device - not just VR headsets. This makes the start-up' future-proof, even after the Metaverse hype.

"We are closing the gap between brick-and-mortar retail and online retail." - Hans Elstner