Exhibitions & Events

The fair of the future is digital! Organise virtual and hybrid events with our trade fair solution.Test for 14 daysContact us now

Organizers of fairs, conferences, meetings and congresses are currently facing great challenges. Visitors come from all over the world, which means long and costly journeys. In addition, many events are cancelled due to the global pandemic. But also a heavy storm or an airline strike can have fatal consequences, for example if the participants of a conference get stuck at the airport.

A digital or hybrid event is the solution! With an online trade fair you bring the trade fair experience to the customer and present yourself successfully in an innovative setting. Move with the times and digitalise your event with our virtual trade fair software!

What is a virtual trade fair?

At a conventional trade fair, different companies and interested parties meet to exchange ideas. The exhibitors have the opportunity to present themselves and their services and to demonstrate the functions of their products. Business cards are exchanged to establish valuable contacts. The dialogue between the suppliers is also interesting to identify trends in the industry and analyse competitors. Therefore, trade fairs and events are an important sales and marketing instrument, especially for medium-sized companies. However, classical trade fairs are also associated with obstacles: The construction of an exhibition stand as well as giveaways, travel, accommodation and catering are costly undertakings.

Lobby of a virtual fair

A virtual or hybrid trade fair, on the other hand, saves time and money and is not tied to a physical location. Thanks to modern communication it offers all the possibilities of a conventional event. As an organizer, you can flexibly organize the trade fair from your office and hold conferences and workshops. Visitors can conveniently navigate through the virtual exhibition hall from home and view the exhibits digitally in 3D, augmented and virtual reality. With a personal account and digital business cards you can also network virtually. With the help of our 3D software exhibitors set up their own virtual exhibition stand to present themselves and their products or services.

Thanks to digital flyers, business cards and 3D models of the exhibits, the equipment corresponds to that of a real exhibition stand. Communication and interaction with visitors is also ensured by personal avatars, live chats and video call functions. Personal appointments can be booked directly via an online calendar. Presentations, workshops, conferences and product demos do not have to be cancelled, but are simply transmitted and recorded via livestream on a virtual stage. The virtual exhibition stand can also be used permanently and outside the event to present your own company, e.g. on websites, by sharing on social media channels or in a digital showroom.

Advantages of an online trade fair

  • no long journeys and high travel costs
  • Independence from external circumstances
  • Interaction with visitors despite contact restrictions
  • modern company and product presentation
  • tracking, reporting and success analysis tools
  • less stress, more comfort
  • Reducing the burden on the environment
  • Increasing the range
  • flexible and lasting use of the digital trade fair presence

Hybrid events as a sustainable alternative

Trade fairs and congresses will continue to take place on site. In the long term, however, digital trade fair tools will still gain in importance. At onsite trade fairs, for example, mixed reality can be used: Information materials such as flyers, brochures or site plans can be called up digitally on a smartphone, for example by capturing a sign or poster with a mobile phone camera. Exhibitors can use innovative AR projections to attract visitors to their stand.

The digital exhibition stand is accessible from everywhere and at any time. Against the background of digitalisation and globalisation, it is therefore a useful addition to conventional company presentations at events. The combination of analogue and digital events is also sustainable: so-called hybrid trade fairs. In a hybrid concept, events are equipped with digital functions on site and their reach is increased via the Internet. This makes it possible to transfer existing events into the virtual world. This can result in an exact image of the onsite event as well as a completely new design: There are no limits to the design with our flexible 3D software. With a hybrid concept, visitors can take part in the event both on site and online from all over the world without having to travel. In addition, hybrid events make it possible to make the contents of the trade fair accessible even after the actual event date.

Participants of hybrid events via video conference

The technology behind digital trade fairs

The 3D platform of rooom is the technical basis for virtual events of all kinds. The complete solution for 3D, AR and VR applications can map the entire process chain from creation to editing and publishing of 3D content. This makes it possible not only to create individual exhibition stands in 3D, but also to create entire virtual exhibition halls and event sites through which visitors can navigate independently and intuitively. The platform also enables augmented reality projections the exhibits as well as interactive tours in Virtual Reality - both without the installation of an app. The integration of video chats, live streams, etc. ensures communication between exhibitors and visitors in a personal atmosphere. The 3D technology guarantees fast loading times and also runs on all mobile devices via browser without installation. This makes the digital trade fair a unique and interactive experience.

The Corona crisis presented the entire event industry with major challenges. Internationally important trade fairs were cancelled due to contact restrictions. As a result, rooom developed a special platform for online events under the name EXPO-X in order to offer a digital alternative to unusual events. This should give companies the opportunity to be present at trade fairs and events without direct contact. Thus, companies can not only present themselves at EXPO-X NEXT, but also choose a white-label solution for individual events. Both concepts for purely virtual and hybrid events are possible. Major players in the events industry, such as Messe Berlin, already use the EXPO-X platform for virtual and hybrid trade fairs, such as the International Consumer Electronics Fair (IFA) 2020. The system is now subject to constant further development and improvement: new functions and content are constantly being added to provide trade fair software that is fit for the future.

What does a digital trade fair stand cost?

The cost of a digital exhibition stand varies depending on the equipment. However, they are only a fraction of the cost of a physical exhibition stand, as there are no costs for staff, stand construction, accommodation and catering. Depending on your budget, you can set up the stand yourself or have one of our designers design it according to your corporate design specifications. In addition, the finished stand can be used permanently for marketing purposes if desired.

Organizers get access to our user-friendly backend with exhibitor and participant management and individual support. Exhibitors can be invited to book a virtual booth. Exhibitors pay a fixed stand rental depending on the size and equipment of the stand.

Virtual exhibition stand rooom

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