ORISA & rooom: A Partnership for Complex Digital Product Experiences

Modern industrial and consumer goods are highly configurable and come in a wide range of variants. Whether in mechanical engineering, automotive, watches, or technical systems, product configurations with numerous dependencies, complex rule sets, and ERP integrations have become a key success factor in sales.

This is exactly where the expertise of both companies complements each other perfectly:

• ORISA specializes in highly complex CPQ solutions used by companies such as Zeiss, Porsche, and MAN. (CPQ stands for “Configure, Price, Quote” and refers to software that optimizes sales processes for complex products.)
• rooom focuses on the digital experience and visualization layer: 3D models, virtual showrooms, immersive product presentations, as well as AR and VR applications—browser-based, scalable, and GDPR-compliant.

This creates a clear division of responsibilities: ORISA masters complexity; rooom makes it tangible.

The collaboration is intentionally pragmatic, flexible, and project-based. Where configurations reach a depth that goes beyond simple variant logic, rooom brings ORISA into the project in a targeted way. Conversely, rooom becomes relevant whenever configuration data needs to be turned into digital product experiences.
 

From the start, it was important to us not to build up in-house expertise artificially where excellent specialists already exist. Highly complex configurators with dependencies and ERP integrations are not our core business—and that’s exactly why we’re working with ORISA here. This way, the customer gets the best solution without compromises.
Hans Elstner, CEO rooom AG

This kind of cooperation follows a clear principle:
Collaboration over competition.

For customers, the partnership means one thing above all: security and scalability.

• clear responsibilities instead of grey areas
• proven solutions for highly complex product logic
• seamless transitions from configuration to experience
• shorter project timelines and reduced risk

Or in other words: best-of-breed instead of one-size-fits-all.

Both companies develop their solutions in Germany and stand for high standards in data protection, IT security, and sustainability. This partnership is therefore not only technologically sound, but also a clear signal to enterprise customers who rely on dependable, long-term software partnerships.
 

The combination of our CPQ expertise and rooom’s digital experience solutions makes it possible to present even highly complex products in a way that is understandable, engaging, and effective for sales.
Matthias Schwuchow, Managing Director, ORISA Software GmbH

ORISA and rooom are connected by more than a contract:
A shared understanding of quality, responsibility, and sustainable digitalization.

We look forward to joint projects—and to digital product experiences that don’t hide complexity, but make it manageable and truly experienceable.