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Immersive Wire: Metaverse metrics: How to measure ROI and KPIs

How to measure the success of your Metaverse project? Tom Ffiske, editor of the "Immersive Wire", a newsletter on the immersive industry, defines metrics to consider.

  1. Define the type of experience you want to offer your customers and the suitable technology. Is it blockchain-, web-, or VR-based?
  2. Take a look at your company's goals. Is the focus on employee engagement, brand visibility, ticket sales or something else?
  3. Test your Metaverse experience. Take your time for prototyping and improvements.

"Just as in the evolution of digital marketing, being able to track cross-platform and cross-device will also be needed."

- Casey Jensen, VP of US sales and marketing at rooom Inc

At the bottom line, a metaverse experience has to address the needs of the target audience in order to be successful. Depending on what the focus is, different metrics can be helpful for measuring the success. Examples include:

  • Number of visitors
  • Conversation rate
  • Dwell time
  • Community engagement
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