Article at SPIEGEL.de (German)

SPIEGEL magazine predicts that we will attend conferences, go to concerts and shop with our avatars in the virtual world.

Various tech companies and specialists are already addressing the role of avatars in our everyday lives. Of course, 3D spaces are also relevant as a place of interaction and touchpoint to potential customers in the virtual space.

Start-ups like rooom from Jena specialize in creating fancy virtual meeting places for avatars - online stores, trade fair booths or party locations for companies.

- DER SPIEGEL 1/2023