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Springer Professional: Shopping in the Metaverse

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A study by ECC Club Cologne analyzed trends around the metaverse, which is highly relevant for retail companies. The results show that the majority of consumers are interested in shopping in the metaverse. In fact, 63% believe that more brands and retailers should offer their products in the metaverse.


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"On the supplier side, Web 3D is a useful application area for many industries, not only for product manufacturers but also for service providers, who can use it to market their solutions more effectively. Predestined are especially manufacturers and retailers of consumer and industrial goods, but also real estate or the tourism sector." - Thomas Böhme, Director Channel & Alliances at rooom

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