Hans Elstner on German startup policy in a live ntv interview
The problem isn’t the start – it’s the follow-up

German Finance Minister Lars Klingbeil has announced better tax conditions for startups, aiming to channel more private capital into young companies – the occasion was the “Branchendialog Ost” in Berlin on 17 August. On ntv’s business programme, Hans Elstner, CEO of rooom AG and Thuringia state spokesperson for the German Startup Association, explained what now needs to follow.

Interview with Hans Elstner (rooom AG) on ntv, 17 August 2026. Source: ntv (in German)

The 152 measures in the government’s startup and scale-up strategy are a start, says Elstner - what matters now is implementation: “It’s important that this gets very concrete now, that it’s clearly defined who does what with which budget, and how the whole thing is measured.” He identifies speed as the core structural problem - for visas as much as for company formation. His proposal: a fast lane for startup formation, plus quicker work visas for AI specialists.

Ideas and early-stage capital, by contrast, are not what’s missing: “What’s missing is the follow-up.” Many startups stall on growth funding and end up raising in the US - “we build something up, and then it leaves.” In AI, he sees Germany’s opportunity in industrial, application-specific solutions. His additional demand: verifiable targets for technology transfer out of universities, for customer access, and for public-sector contracts.

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