In a recent talk at Hamburg Media School, rooom CEO Hans Elstner shared his views for success in the metaverse as it goes from technological curiosity to true business platform — opening up a vast and diverse new sector of the economy on its way. It turns out that as with any new technology, a few key factors can make the difference between one-trick-wonder and sustained ongoing returns. This whitepaper summarizes the 10 factors Elstner believes matter to marketers moving into this new world.
The metaverse isn’t a technological fad, or even a single technology. It’s a set of enablers that broaden and deepen relationships with more immersive experiences, synthesizing traditional channels into a full-spectrum sensory space — the basis for a whole new way of interacting with customers.
The metaverse is already all around us, connecting as many different people, businesses and areas of life as possible.
Hans Elstner, CEO rooom