The rooom year 2024 in review: innovations, successes & highlights

12/29/2024

Natalie Weigelt

rooom Insights & Partners
Blog

2024 brought innovation, success and exciting events at rooom. Discover the highlights that shaped our year!

The year 2024 was full of innovation, exciting milestones and unforgettable experiences at rooom. We faced new challenges, to which we had to adapt our strategy, set new standards and continued to expand our vision of virtual worlds. From exciting product developments and successful partnerships to special team events - 2024 was a year that shaped us to move forward. Here are our highlights:

Performance Indicator showing how the amount of polygons influence the loading time of 3D spaces — The Performance Indicator shows the amount of polygons and their influence on the loading time of the 3D spaces.

January

We started the year with a redesign of the 3D Space Viewer to make virtual experiences even more intuitive. At the same time, we introduced the Performance Indicator - a helpful tool that shows how object sizes and structure affect performance in the 3D Space Editor.

“Weltoffenes Thüringen” initiative for tolerance and diversity — The initiative brings a wide range of institutions, including rooom, together to actively promote an open, innovative and future-proof Thuringia.

February

The launch of the Apple Vision Pro in the USA brought mixed reality into the spotlight - at rooom, this has been an integral part of our vision for years. Internally, we showed our colorful side at the office carnival: with the motto “Dress as the first letter of your name”, we celebrated a night full of fun and team spirit. At the same time, we set a statement for tolerance and diversity by joining the “Weltoffenes Thüringen” initiative.

rooom key visual — The products and services of rooom in one picture.

March

We were honored with the Deloitte Technology Fast 50 Award - an award for our continuous growth. With our new key visuals, we present a design that reflects the essence of our innovation and creativity. It's more than just an image and our corporate colors; a closer look reveals our solutions - rooomProducts, rooomSpaces and rooomEvents - all in one image.

SaalePutz Team rooom — Together we freed the riverbank of our beloved city of Jena from garbage and litter to transform it into a clean, inviting space for everyone.

April

During the SaalePutz campaign and the TeamLauf, our rooomies not only showed team spirit, but also commitment to our hometown of Jena. At the same time, we laid the foundation for a new partnership with OXID eSales - the result: a 3D product viewer plugin that inspires online shoppers.

Wolfgang Tiefensee and Hans Elstner at the rooom office — As part of the European Week, we had an inspiring exchange and great discussions with Wolfgang Tiefensee.

May

The OMR Festival in Hamburg, the Shopware Community Day and LearnTec gave us the opportunity to present our solutions to an interested audience. At the same time, we received an elite visitor: Economics Minister Wolfgang Tiefensee visited our office to find out more about the EFRE project “3D Commerce”.

German Digital Awards for rooom — Silver for the 3D Space Editor in the “Digital Products & Platforms” category at the German Digital Awards.

June

We won the German Digital Award for our optimized 3D Space Editor. Just in time for the K5, the trade fair for future retail, we announced our partnership with Shopware and have been setting new standards in e-commerce together ever since. Our team in Leipzig moved into a new office - modern, central and sustainable.

University meets start-up - time to convey an understanding of the challenges involved in founding a company and to discuss solutions together.

July

Together with students from Friedrich Schiller University Jena, we gave practical insights into our company as part of the “University meets Startups” seminar. CEO and founder of rooom AG, Hans Elstner, presented the founding history of rooom.com in the Front Lines podcast and gave insights into the company's founding history.

JEDI opening Jena — Hans Elstner ceremonially opens the JEDI together with other members of the JenaDigital e.V. association.

August

We celebrated our 8th anniversary and were part of the opening of the JEDI Innovation Hub in Jena. Here, together with other members of the JenaDigital association, we bring digital experiences closer to the public with our permanent, interactive exhibits. This has created a place of experience for topics relating to digitalization, innovation and the city of the future.

September

At the two events DMEXCO and DigitalX, we showed how immersive technologies can revolutionize marketing and contribute to digitalization in companies. With the new AI environment generator for rooomSpaces, we took creativity to a new level: realistic natural or futuristic scenarios can now be created using text input.

rooom at DMEXCO and DigitalX — DMEXCO and DigitalX - rooom has been at both events at the same time.

October

Thanks to new space templates and an attractive self-service subscription starting at €39 per month, the Metaverse is now more accessible than ever for SMEs and freelancers. We've been named a leader at OMR reviews twice, making us more motivated than ever to make the virtual world even more interactive, productive and engaging. We also introduced Space Renderings, a new way to present products in a virtual environment - perfect for social media, websites or print media.

Comparison between screenshots and 3D renderings from rooomSpaces.

system check feature by rooom — The system check feature checks the technical requirements.

November

We were named as a leader in the “Augmented reality visualization software” category by the G2 rating portal. With the new system check for 3D spaces, we ensure that users are optimally prepared technically to experience virtual worlds.

December

As every year, we continue our beloved tradition of the office Advent calendar and sweeten the Advent season with treats, creative ideas and little surprises. At our Christmas party, we brought a successful year to a close - with team spirit, fun and lots of memories.

Christmas party rooom — Our rooomies at the Christmas party.

... and the journey continues

The year 2024 has shown that innovation, team spirit and a clear vision are the keys to mastering challenges and setting new standards. By developing new features, we not only responded to trends, but actively helped to shape them. New partnerships, ground-breaking projects and numerous awards have enabled us to further consolidate our position as a pioneer in the field of immersive technologies. This year has impressively demonstrated to us how great the potential of VR, AR and 3D is - and how important it is to work together on a digital future.

With these experiences, we look forward to 2025 with confidence. The merging of physical and digital spaces will continue to revolutionize the way we work, learn and live. Improved hardware and AI-supported applications will make virtual worlds even more accessible and personalized in the future. AR will become more integrated into everyday life, while VR will set new standards in business and education. We will continue to face challenges in the coming year - and master them with determination and clear goals. Our ambition remains to actively shape this exciting development as a trailblazer and to further advance the possibilities of virtual worlds. Together, we are building an immersive, connected future - and 2025 will be another important milestone on this journey.

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