Organizers of fairs, conferences, meetings and congresses are currently facing great challenges. Visitors come from all over the world, which means long and costly journeys. In addition, many events are cancelled due to the global pandemic. But also a heavy storm or an airline strike can have fatal consequences, for example if the participants of a conference get stuck at the airport.
A digital or hybrid event is the solution! With an online trade fair you bring the trade fair experience to the customer and present yourself successfully in an innovative setting. Move with the times and digitalise your event with our virtual trade fair software!
What is a virtual trade fair?
At a conventional trade fair, different companies and interested parties meet to exchange ideas. The exhibitors have the opportunity to present themselves and their services and to demonstrate the functions of their products. Business cards are exchanged to establish valuable contacts. The dialogue between the suppliers is also interesting to identify trends in the industry and analyse competitors. Therefore, trade fairs and events are an important sales and marketing instrument, especially for medium-sized companies. However, classical trade fairs are also associated with obstacles: The construction of an exhibition stand as well as giveaways, travel, accommodation and catering are costly undertakings.
Hybrid events as a sustainable alternative
Trade fairs and congresses will continue to take place on site. In the long term, however, digital trade fair tools will still gain in importance. At onsite trade fairs, for example, mixed reality can be used: Information materials such as flyers, brochures or site plans can be called up digitally on a smartphone, for example by capturing a sign or poster with a mobile phone camera. Exhibitors can use innovative AR projections to attract visitors to their stand.
The technology behind digital trade fairs
The 3D platform of rooom is the technical basis for virtual events of all kinds. The complete solution for 3D, AR and VR applications can map the entire process chain from creation to editing and publishing of 3D content. This makes it possible not only to create individual exhibition stands in 3D, but also to create entire virtual exhibition halls and event sites through which visitors can navigate independently and intuitively. The platform also enables augmented reality projections the exhibits as well as interactive tours in Virtual Reality - both without the installation of an app. The integration of video chats, live streams, etc. ensures communication between exhibitors and visitors in a personal atmosphere. The 3D technology guarantees fast loading times and also runs on all mobile devices via browser without installation. This makes the digital trade fair a unique and interactive experience.
The Corona crisis presented the entire event industry with major challenges. Internationally important trade fairs were cancelled due to contact restrictions. As a result, rooom developed a special platform for online events under the name EXPO-X in order to offer a digital alternative to unusual events. This should give companies the opportunity to be present at trade fairs and events without direct contact. Thus, companies can not only present themselves at EXPO-X NEXT, but also choose a white-label solution for individual events. Both concepts for purely virtual and hybrid events are possible. Major players in the events industry, such as Messe Berlin, already use the EXPO-X platform for virtual and hybrid trade fairs, such as the International Consumer Electronics Fair (IFA) 2020. The system is now subject to constant further development and improvement: new functions and content are constantly being added to provide trade fair software that is fit for the future.
What does a digital trade fair stand cost?
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